Meet the team

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Bruce White - Founding Partner

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Lisa Dannenberg - Managing Partner

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AJ McCoy - Project Manager

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Ryan Prince - Project Manager

Joe Dannenberg - Partner

Paul White - Owner

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Custom Homes & Renovations in Northern Michigan

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Built on Family, Committed to Excellence

Craftmark’s foundation is more than wood and stone—it’s family.

At Craftmark, family isn’t just a part of our story—it’s at the heart of everything we do. As a second-generation company, we take pride in the values that have shaped us: integrity, craftsmanship, and a deep commitment to the people we serve.

Just like a well-built home, strong relationships are the foundation of our work. We treat every client like family, ensuring their vision is honored, their needs are met, and their home is crafted with the same care and attention to detail that we would give our own.

Whether we’re building a custom home, remodeling a kitchen, or creating an outdoor retreat, our goal is always the same—to build spaces where families can make memories for generations to come. Because at the end of the day, it’s not just about building houses. It’s about creating homes, and that starts with family.

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Our Process

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